Get wiser

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Like it or not, we’re all in charge of marketing ourselves.
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LinkedIn. Instagram. Personal websites.

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Even a lot of dinner parties these days feel like IRL branding opportunities.

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(Which is why I don’t go to a ton of them. Too busy updating my LinkedIn profile from home, thank you very much.)

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It’s easy to feel that if you aren’t constantly bragging about your accomplishments online, you’re shooting yourself in the foot.
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But there are real risks to constant self-promotion.​
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Looking more like a marketer than a worker.
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Taking precious time and energy away from more meaningful tasks.
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Giving away more information about your career than is actually necessary.

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The self-branding thing can become a time-suck and a hustle.
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Yes, being public about what you do is undeniably helpful.
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But being too good of a self-promoter can also tip your hand or send signals you don’t intend — especially if you’re pursuing several opportunities at once.

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We don’t always need to be loud storytellers.
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Sometimes we just need to be quiet value-creators.

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So if you’re in doubt about how far to go with your self-branding, imagine how the least charitable employer would view your social media posts.​
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Would they find you appropriately expressive and captivating?
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Or would they find you self-serving and misattuned?
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Most importantly:
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What does the public absolutely need to know about your work to appreciate what you do, and how can you satisfy that interest without hamstringing yourself?
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And if you’re interested in hearing how this idea played out in a listener’s life…

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Check out episode #1,041, where we took a question from an ambitious young man who had landed two high-level jobs in the same industry at the same time, and was wrestling with whether to post about his two roles on LinkedIn when one of his employers had no idea.

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In that segment, we talked about whether he had more to gain by being a great self-promoter or by keeping his head down and quietly doing great work.

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This was a great case study in being a disciplined self-promoter. It also reminded me how important it is to maintain your integrity while maximizing your opportunities.
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Have you found this principle to be true in your world? Struggling to make use of it?

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Hit reply and tell me about it. I’m all ears!

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On the show this past week

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​1061: Chase Jarvis | Embracing Risk for a More Fulfilling Life​

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​1062: Ruth Whippman | Raising Boys in the Age of Impossible Masculinity​

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​1063: Working for Kin Might Just Do You In | Feedback Friday​

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