Something wise
Earlier this year, a small-business owner wrote into Feedback Friday asking me to connect him with a guy I knew years ago who sold “money pills” — literally, supplements that change your “money genes” and make you richer.
(‘Cuz those are definitely a thing, and they can definitely be altered by pills that go for $3,000 a pop. Insane.)
It was a weird request, because the money-pills dealer in question — a scammy life coach named Carl — died a long time ago, as I mentioned when I told the story of how I met him.
Even weirder — the whole point of that story was that Carl was a complete and utter fraud.
And yet here was a guy who was apparently capable enough to run a small business, and sincerely interested in shelling out thousands of dollars for a pill that would enable him to make more money.
Now, I know this is an easy story to laugh at.
Anyone who would buy into this stuff has got to be questionable. In other words, vulnerable.
I mean, he didn’t even listen properly to the original story.
Or, if he did, he couldn’t pick up on the heavy dose of irony when I described Carl’s absurd techniques.
And I can’t even begin to imagine what kind of psychology and life experience would lead a person to believe that taking a supplement could increase their bank balance.
So I have compassion for folks like this.
What I have less compassion for — and what really struck me about this letter — is how many people out there are hungry for quick fixes to their problems.
Get-rich-quick schemes.
Life hacks.
Rapid mindset shifts.
Phony “mentorship” circles.
Shortcuts to healing.
Or, you know, pills that rewrite your “money DNA.”
And look — I get it.
Improving yourself isn’t easy.
It takes discipline, courage, vulnerability, a willingness to make incremental progress over a long period of time, and a sh*t ton of work.
If I could press a button or take a pill or pay someone to fast-forward through the hard part and get to the promised land, I’d do it too.
But those shortcuts are a total fiction.
They’re designed to prey on the part of you — which exists in all of us — that wants to believe you can make real progress without putting in the work.
Anything that promises a rapid, life-changing shortcut to success is always suspect.
But what this attraction to shortcuts says about us — that’s still extremely useful to understand.
Because clever hacks and easy solutions always reveal the areas where we need to grow.
They reveal our avoidance.
They reveal our resistance.
They reveal our narcissism.
They reveal our desires.
They reveal our fear.
They reveal the things we want so badly, but won’t put in the work to achieve.
All of which are super important things to confront — far more important than the supposed results of these silver bullets.
So whenever you find yourself drawn to quick fixes, ask yourself what experience that product is helping you avoid.
I can almost guarantee you that it’s some combination of discomfort, adversity, responsibility, frustration and shame.
That’s the real product these hucksters are selling.
Not the results, but the fantasy.
Look for the feeling or process they say you can skip.
That’s where your work begins.
And if you’re interested in hearing how this idea played out in a listener’s life…
Just listen to episode #977, where we took that letter from that guy asking for the hookup on Carl’s money pills.
All jokes aside, his question spoke to a tendency in all of us to avoid the hard work necessary to achieve the things we want the most.
Even if you’d never shell out thousands of dollars for a bogus life coach’s BS supplements, you might notice a similar tendency in yourself to cramp around certain experiences — which is the first step to knowing what you actually need to do.
Have you found this principle to be true in your world? Struggling to make use of it?
Hit reply and tell me about it. I’m all ears!
On the show this past week
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